CounterAction is a new UK roots reggae/dub label in the works.

It has come to be as a natural response to the pressures, the highs and lows of living in babylon (in both the mental and the physical sense).

It aims to provide a vehicle for positive, educational, spiritual creative musical expression contributed by singers and players principally from Leicester and the UK (but not only), particularly taking notice of artists that perhaps have not had enough or as much exposure as deserved.